Client:
Mike Hannegan Fitness
Address:
HannyFit.com
Summary:
Designed logo and built a website for Mike Hannegan to launch his public training programs by highlighting his in depth experience.
Client:
Mary Elizabeth Coleman
Address:
MaryElizabethColeman.com
Summary:
Campaign website for Mary Elizabeth Coleman, running for the State Legislature in Missouri. The site has forms for email subscriptions, volunteer signups and to make donations using PayPal.
Client:
Dr. Kwik's Body Intelligent Center
Address:
Dr. Kwik
Summary:
Helped Dr. Kwik refine his messaging to convey his competitive advantage of providing custom-designed wellness plans for each patient. Developed his logo, tagline, email campaigns and site redesign.
Logo
Website BEFORE
Website AFTER
Client:
Ximble (Nimble Software Systems)
Summary:
Working as the VP of Marketing I created a whitepaper targeting managers titled: 6 Employee Scheduling and Time Clocking Headaches and How to Solve Them.
The whitepaper is available on this landing page as gated content that requires the contact information of the user to in order to be downloaded. Using HubSpot, I created an automated campaign that sends 3 follow-up emails emphasizing content from the whitepaper and encouraging people to start a free trial. Once a free trial begins, the workflow discontinues follow up emails in this campaign.
Landing Page Form
Follow Up Email
Client:
Ximble (Nimble Software Systems)
Summary:
Working as the VP of Marketing I designed a branding and tagline campaign for Ximble, a scheduling and time tracking SaaS product.
The challenge was to stand out in a crowded marketplace and competitors all shouting the same message; "Simple time management". Instead of using the same "me too" message, I rethought the real competition.
The true competitor is the systems managers are currently using to manage time clocks and schedules. This could be pen and paper, a spreadsheet or a whiteboard. Ximble is better than all of these methods.
Bottom line, using Ximble makes you a better manager. It helps you to manage better than what you are currently using. Following this thought and the current Ximble logo, I designed the tagline of Manage>Better.
Beyond a tagline, this sets the tone and message for the product. We then began to develop the copy of the website and content offerings like blog posts and whitepapers to focus on making you a better manager.
Client:
Jean Evans
Address:
ElectJeanEvans.com
Summary:
I created this campaign website for Jean Evans who is running for the State Legislature in Missouri. The site has forms for email subscriptions, volunteer signups and to make donations using PayPal. I also designed an email newsletter to send to constituents and supporters.
Company:
CU Direct
Address:
CUDirect.com
Summary:
Working with the design team, lead the redesign of emails to be optimized for click through. A branded logo is followed by a striking image, strong headline and a high contrast call to action button. Body copy is kept to a minimum with a final call to action text link for those who read all of the copy.
Company:
CU Direct
Address:
CUDirect.com/CUDirect20
Summary:
As a way to celebrate their 20th year in business, I worked with my team at CU Direct to create the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.
In total, the 20 for 20 Giveback Campaign received over 350,000 votes and had over 2.1 million page views to the campaign website, all in under 20 days. Ultimately, CU Direct donated $60,000 to six Children’s Miracle Network Hospitals across the United States.
Press Coverage:
ABC Salt Lake City, Utah
ABC Flint, Michigan
ABC Oklahoma City, Oklahoma
NBC Waterloo, Iowa
NBC Baltimore, Maryland
Company:
CU Direct
Address:
CUDirect.com/DriveApp
Summary:
Using the Crowd Compass app by CVent I built out the mobile experience for CU Direct's Lending and Marketing Conference to drive engagement and enhance the attendee experience.
Organization:
BSA Pack 871 (Cub Scouts)
Address:
BSAPack871.org
Summary:
I designed a new website for my son's Cub Scout pack to make it easy for people to sign up, get resources, and find out more about the great things scouting has to offer.
Campaign:
Increase reviews for the AnyMeeting app in the Google Apps Marketplace.
Company:
AnyMeeting
Address:
AnyMeeting in the Google Apps Marketplace
Summary:
Despite having users, the AnyMeeting app had no reviews in the marketplace. I launched a campaign to reward reviewers and was able to gain 53 reviews in 2 weeks and gain a 5 star rating in the marketplace.
I have done a lot of logo designs, but my favorite has to be this one I created for College Living 101.
I like it because it is simple, clever, and flat. It works well as an icon on webpages and as a profile image on social networks. It also looks good on collateral material or on a polo shirt.
What do you think? Let me know in the comments. And if you know someone living on campus, have them check outCollege Living 101.
Campaign:
Increase personal connection between company team members and members of our social community.
Company:
AnyMeeting
Address:
AnyMeeting on Twitter
AnyMeeting on Facebook
Summary:
To put a face to the responses, I set up a profile background on the Twitter page. Team members interact differently with customers. Each person responding uses their initials so customers have a connection. They can also tell when they are working with a technical support person or a marketing communications person. Internally it provides accountability so we know who took care of the customer. This was carried over to the Facebook page as well.
Campaign:
Movember Moustache Facebook Contest
Company:
AnyMeeting
Address:
Summary:
Using the WildFire application I designed a best moustache contest on Facebook. Participants uploaded a picture of their moustache (real or fake) to the site. I created a printable moustache sheet for those who could not grow their own. The picture with the most votes won a shaving kit. We helped raise money for the Movember charity and increased our page likes by 30% over the 30 day period. The campaign was featured on OC Metro and SoCalTech.
Campaign:
Tell Us Your AnyMeeting Story Facebook Contest
Company:
AnyMeeting
Address:
Summary:
Using the WildFire application I designed a contest on Facebook. Contestants were told to "Tell us how and where you have conducted your most interesting meeting using AnyMeeting. Bonus points for unique locations and creative descriptions". Page likes increased by 20%, recommendations went from 0 to 40 and Facebook became the #1 source of off site traffic. The contest was so popular it received coverage in the Orange County Register.
Campaign:
Joyce Meyer on Twitter
Client:
Joyce Meyer Ministries
Address:
http://twitter.com/#!/joycemeyer
Summary:
I set up a Twitter account to fully engage with the Joyce Meyer Ministries audience. A community manager was hired to run the account and communicate with followers. The account now has over 600,000 followers.
Campaign:
The Love Revolution
Client:
Joyce Meyer Ministries
Address:
Summary:
Joyce Meyer Ministries was launching a grass roots campaign for people to show love by helping others. The challenge was whether to build our own site to host photos and videos or to leverage existing sites. Since hosting all of the content was cost prohibitive, we directed people to join the cause on social sites like YouTube, Facebook and Twitter. We provided some downloadable content on the site including, wallpapers, graphics and posters. We also provided a handbook to get people started and a weekly idea.
Campaign:
Email Newsletter
Client:
Joyce Meyer Ministries
Address:
http://www.joycemeyer.org/AboutUs/contactus.htm?FormType=JoinOurMailingList
Summary:
This email was desinged to be a monthly digest of activities for the ministry and reduce the number of individual emails sent each month. Thanks to Dan McCullough for the excellent design work.
Click Image to Zoom
Campaign:
Stick and Win Facebook Contest
Client:
Total Hockey
Address:
http://stickandwin.totalhockey.com
Summary:
Implemented a contest on Facebook for fans to post pictures of their Total Hockey Sticker and win prizes. I used the Wildfire campaign application to design a submission process and allow fans to vote thumbs up or down for the winners. Stickers were mailed to customers or could be obtained through retail stores.
TV Spot