HubSpot Automated Whitepaper Campaign
Client:
Ximble (Nimble Software Systems)
Summary:
Working as the VP of Marketing I created a whitepaper targeting managers titled: 6 Employee Scheduling and Time Clocking Headaches and How to Solve Them.
The whitepaper is available on this landing page as gated content that requires the contact information of the user to in order to be downloaded. Using HubSpot, I created an automated campaign that sends 3 follow-up emails emphasizing content from the whitepaper and encouraging people to start a free trial. Once a free trial begins, the workflow discontinues follow up emails in this campaign.