PODCAST: Websites 101 with Michael Daehn

I’ve been listening to tech podcasts for over a decade. I’ve always fantasized that I was one of the pundits casuaully spouting knowledge about the latest trends. Well I finally got my chance on the Smart Business Writing Podcast with Kent Sanders.

Kent and I went to Bible college together back in the ’90s. He is now a professor at that school and does podcasting and copywriting on the side. He asked me about different website platforms like Wix, Squarespace, and WordPress, the importance of SEO (search engine optimization), and what kind of email address to use, among other topics. We also discussed the all-important Daehn Hierarchy of Digital Marketing and the order in which you should build your campaigns.

While podcasting is not as easy as it seems, I think it turned out well. Listen to the podcast.