7 Keys to Marketing Genius: Quid Pro Quo
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Quid Pro Quo is a Latin term meaning “this for that.” In other words, you give me this and I will give you that; one hand washes the other. This is not wrong in itself, but it often lacks the intangibles involved in most relationships. Building relationships with customers comes from a transformational versus a transactional perspective. Instead of each party getting what it wants and leaving, each is concerned with benefiting its counterpart. These interactions are often called win/win scenarios where each side benefits. Marketers need to treat their customers with respect and try to benefit them, not just take their money, if they are going to build committed protected relationships.