The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

You do not need to speak English to recognize these logos:

• Apple

• Taco Bell

• Chrysler

• Microsoft

• The Olympics

Since real logos are pictures, they are international by their nature. So if you ever intend to have a global reach, build a brand around a pictorial logo.

Is your branding and logo ready to go global?

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