188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Don't Project Your Paradigm
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
It's good to put yourself in your customer's shoes, but don't project all your thoughts onto them. Your customers are not you. They have wildly different thoughts, feelings and goals than you. Don't expect them to approach your business or your product the same way you do.
Do you ever project your paradigm onto customers?