188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Don't Fight Web Conventions

The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

When it comes to web design, try to stick with convention. That is,  don't deviate too far from what is generally the standard practice on  other websites. No matter how great your site is, cumulatively people  spend more time on other people's websites.  

Therefore, people learn to use and navigate sites based on their  experience elsewhere. For that reason it makes sense to stick with  what people are used to. If you do dare to try something new, make sure it is a definite improvement and easy to understand or your  visitors will get frustrated.

Does your website follow standard practices?

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