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🛁 How Coupons Backfired on Bed Bath & Beyond

This is a great article from CNN Business about how the overuse of coupons ultimately led to the demise of Bed Bath and Beyond:

"For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer.

But the iconic 20%-off coupons, which became known as Big Blue, ultimately contributed to the cornerstone retailer’s fall into bankruptcy. On Wednesday, Bed Bath & Beyond will stop honoring Big Blue coupons for good.

Once a hugely popular marketing tool, the coupons backfired as the retailing business changed." 

Read the Full Article >>


Coupons can be a great part of your marketing mix, but you have to use them the right way. For example, they should be for a limited time, targeted at new customers and preferably a buy one get one so that you don't lower the perceived value of your products.

I go into greater detail about how to use coupons in my book 7 Keys to Marketing Genius which you can download for free.

Have a question about how to use coupons? Let me know.

7 Keys to Marketing Book, Marketing, Tips, ThoughtsMichael DaehnApril 25, 2023michael, michael daehn, marketing, websites, email, internet, custom websites, custom email, email campaigns, custome email campaigns, strategy, digital marketing, blog, bed bath beyond, coupon
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📧 Mastering the Art of Email Marketing for Business Growth

Michael DaehnMay 22, 2023michael, michael daehn, marketing, websites, email, internet, custom websites, custom email, email campaigns, custome email campaigns, strategy, digital marketing, blog, email marketing
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