Strategy Before Tactics

We are moving from the strategy of sessions 1-4 to the tactics of 5-8. Be sure you have spent time completing the first steps to make these tactics effective.

After reading the text about Key 4, Implement Promotions, answer the following questions:

•What marketing communications do you plan on utilizing?

•What marketing communications can you afford?

•What marketing communications make the most sense for your situation?

•How can you achieve the greatest return on investment with the least amount of wasted exposure?

•Are your marketing communications consistent and congruent?

Course Resources

Book - 7 Keys to Marketing Genius by Michael Daehn

Videos - 7 Keys to Marketing Genius by Michael Daehn

Outline for Marketing Plan by Michael Daehn

Session 5 Checklist

Complete the following before continuing to Session 5:

• List out your marketing channels and budget for each

• Read 7 Keys to Marketing Genius Key 5 before the next session